Thanks to its growing popularity among consumers and the food industry, both here at home and further afield, there is an insatiable market for Island beef.
Prince Edward Island Certified Beef is a premium product attracting a competitive premium price at retail – allowing the partnership between business and Island farmers to grow and thrive. The premium for the brand has been negotiated and will be paid by the distributor on a per carcass basis. This will be divided as follows: