- Prince Edward Island Certified Beef Producers are committed to quality and flavour resulting in a premium product.
- All cattle are raised on Prince Edward Island small family farms. A truly local brand.
- Fair trade – Each head of cattle sold ensures money goes to support PEI feedlots and cow calf producers.
- A brand that is owned collectively amongst the growers and Atlantic Beef Products.
- Cattle are raised without added hormones.
- Cattle are never treated with antibiotics within 100 days of slaughter.
- All farmers who raise cattle for CIB have completed humane handling courses.
- AAA or higher grade.
- Processed exclusively by Atlantic Beef Products.
- All animals are under 30 months age verified and traceable to farm of birth.