Terroir is a term familiar to wine lovers and is defined by the Oxford Dictionary as
“The complete natural environment in which a particular wine is produced, including factors such as the soil, topography, and climate. The characteristic taste and flavour imparted to a wine by the environment in which it is produced.”
Can Terroir be used to describe more than wine?
Recently the term has been used increasingly to describe the unique characteristics of food as well.
Since soil, topography and climate impact not only grapes and wine and highlight varied characteristics and distinctness, it is reasonable that other crops will be differentiated as well.
And the concept of terroir goes beyond simple place of origin labelling to include the attributes of a crop or product that makes it distinctive.
We believe that #BeefTerroirPEI is a distinctive taste which is present in PEI Beef.
Cattle raised on the Island enjoy grass grown on pasture in iron rich, red soil. They wander freely through the fields of small family farms in refreshing salt-rich air and cool ocean breezes. They are finished with high quality fodder, PEI potatoes and selected feeds.
We hope you are able to try our Prince Edward Island Certified Beef and taste the difference of our #BeefTerroirPEI.
Here are some links to various articles which will give you a bit more background on Terroir, A Taste of Place as it may apply to beef.