“It’s a way of life and it’s in my blood. You have to want to farm, and you have to love to farm to stay in it. ”
Ivan Johnson, a 4th generation farmer, operates a cow-calf herd. When he first heard about the Prince Edward Island Certified Beef brand, he was excited.
“I think the brand brings awareness to people to let them know that we can, and do produce a high quality product. We didn’t have to make many changes or set up systems. We were already doing those things; we just started doing them better. If I can make a better decision for my beef and make a better management decision for my herd, that’s better for me”.
Ivan believes the future of Island Beef looks bright.
“Our beef plant is moving forward, and that’s a big thing for the beef industry on Prince Edward Island. I see Island Beef as the showcase of what we can do here on PEI.”
Belmont, Lot 16, PEI